Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On line gambling operator Unibet announced today that it’s to introduce an overhauled version of its online gaming brand Maria later on this thirty days. The organization said that the overhaul would incorporate a fully responsive front-end site and a brand tonality that is new. Therefore, the it might be diversified in a bid to become more appealing to both feminine and male gambling clients.
Unibet purchased Maria Holdings Ltd. back in 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in most the areas it runs by mid-February. The launch would be to occur in three stages. The website that is overhauled go on February 8 in Estonia. It’s become launched in the united kingdom on February 15 and can get reside in Denmark, Finland, the Netherlands, Norway, and Sweden a day later.
What’s more, it will shift its offering from online bingo to casino games because the latter have actually turned out to be very popular among gambling clients. Thus, the brand name will be able to target both male and players that are female.
The online casino games will likely be offered across all available stations. The Maria Casino site will have its branding and logo revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though internet site is always one ‘with a touch that is feminine’ these are typically now aiming at expanding their client base so that it consist of both male and female gambling customers. Continue reading Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February